The Difference of the Male and Female’s Buying Attitudes in Response to Fear used Advertisements

Abstract

Advertisements are the most popular concept used by marketers to promote their products. These advertisements have the ability to increase the buying attitudes of consumers. This quantitative research study was conducted to identify the difference of the male and female’s buying attitudes in response to fear used advertisements. 50 men and 50 women who were employed selected as the sample. The sample was selected by using the simple random sampling method. Data were collected by a well-developed questionnaire. Collected data sets were analyzed by using the IBM SPSS software. According to the SPSS, the mean score of men is (M = 11.60 SD = 3.24) and mean score of women is (M = 12.30 SD = 3.67). And also it is shown t (98) = -1.0 and p = 0.31. This results show that there is no difference of male and female’s buying attitudes in response to fear used advertisement.