The Study on Religion and Spirituality in Contemporary Travel: Spiritual Tourism in Sri Lanka

Abstract

Spiritual Tourism is a journey to find the purpose and meaning of your life. It boosts your physical, mental and emotional strength. It develops, maintains, and enhances your body, mind and spirit. This research aims to provide what type of market that help to promote spiritual tourism in Sri Lanka under the objectives, to identify the potentials for spiritual tourism in Sri Lanka, and also to study about public and private sector involvement and the development and the current situation. This is written in the context of a strategic question: “What type of stage that hold the Spiritual tourism in Sri Lanka?†A narrative approach is taken to cover an area of Sri Lankan spiritual tourism potentials and market. However, Sri Lanka had huge potential to develop sustainable tourism through spiritual tourism at present. The researcher used deskwork research methods in collecting data to achieve the research objectives. As the Findings that concluded, Sri Lanka is a huge potential to develop and market spiritual tourism through Buddhism. Apart from that, Sri Lanka as a state which needs marketing and promotion campaigns to attract more tourists while developing the spiritual tourism product at high level.