Corporate Social Responsibility and Business Spiritual Practices

Abstract

In an era when it is fashionable for businesses to be seen as good corporate citizens and not out to exploit the public, CSR has become synonymous with emotive sentiments giving the impression of a sense of responsibility to the society in which a business operates. Even though awareness of CSR existed as far back as the early 1920s, much was not known about it until the seventies (Asongu, 2007a). Maignan (2001) claimed that the first publication on corporate social responsibility was by Bowen in 1953 which triggered the publication of several literatures on CSR (Mason, 1960; Eells and Walton, 1961; McGuire, 1963; Davis, 1973; Ackerman and Bauer, 1976).