Customer Advocacy in Health Care Services: A Study with references to Corporate Hospitals in Guwahati, Assam

Abstract

With the advent of technology, and social media tools taking over, customers are both choosy and aware of what goes in and around. People started looking for honest opinions from customers based on previous experiences, as seeing content from real customers increases the credibility of services or products. Transparency and clear information, patient outcomes, maintenance of effective relationships with clienteles (patients, attendants) play a vital role to drive business. The most dominant change came from the arrival of social media. Hence prospects find it more organic and genuine and seek to mediums where reliability prevails.