BRAND DEVELOPMENT: CASE STUDY ON BRAND PROMOTING OF MEDICAL PRODUCT IN THAILAND

Abstract

Brand is an important in any kind of business. How to successfully construct the brand and share the market is usually a big question for any business runner. This concept is also applied for medical product business which is a specific group of business. The concept of brand design via logo and packaging can still be used. In this chapter, the author discusses on the case studies from Thailand.