http://management.eurekajournals.com/index.php/GJPBM en-US Global Journal of Product and Brand Management http://management.eurekajournals.com/index.php/GJPBM/article/view/510 <p>In this article, the new concept for sustainable social marketing is mentioned. The mentioned marketing is religion related marketing. The way that a religious place can get benefit from holy gimmick production and sale is specifically mentioned.</p> Pathum Sookaromdee Viroj Wiwanikit 2 1