BRAND LOYALTY AND THE INTERNET: A REVIEW

Abstract

Brand loyalty is described as positive conclusions towards a brand and sense of duty regarding purchase a comparable thing or organization again and again now and later on from a comparative brand, paying little regard to a contender's exercises or changes in nature. It can moreover be appeared with changed practices, for instance, positive verbal help. Brand commitment is the place an individual buys things from a comparable creator on and on instead of from various suppliers.

This paper reviewed the earlier work done in various domains to find out the impact of social media marketing on brand loyalty. The paper also revealed social media marketing impact on brand loyalty and how social media has converted into a significant instrument for marketing.