AI-Driven Business Transformation: Strategic Adaptation, Customer Insights, and Value Creation through Intelligent Tools

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Rujittika Mungmunpuntipantip Viroj Wiwanitkit

Abstract

The emergence of Artificial Intelligence (AI) has fundamentally reshaped how businesses operate, compete, and deliver value. Modern organizations are transitioning from traditional decision-making models to AI-driven frameworks that emphasize automation, predictive analytics, and customer personalization. This article explores key strategies for understanding AI business transformation trends, redesigning business models using tools like BizOnePage, and leveraging AI tools for marketing and customer analytics. It also highlights how businesses can apply AI innovation to enhance operational efficiency and create new brand value. The insights provided aim to guide entrepreneurs, managers, and professionals in strategically integrating AI into their business planning and execution.

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