THE ENTERTAINMENT LEADER IN MEXICO: A STRATEGIC ALLIANCE

Abstract

The research analyzes the case of Ventura Entertainment, a group that is currently a leader in the industry of theme parks in Mexico, this analysis from a strategic management perspective, focused on the strategic alliances that led it to be in that position. This group is of recent creation and has various short and long term strategies which will be specified in the development of the research. Hence the question that was the central axis of this investigation. What was the impact of Ventura Entertainment's strategic alliance? The hypothesis is that the horizontal merger strategy was the success factor for this company. The method followed consisted of reviewing the literature on strategic alliances and corporate mergers, as well as company data.