Study of Impact of Social Media on the Buying Behavior of the Consumers in Cosmetics Industry

Abstract

Social networking appreciates an extraordinary achievement regarding appropriation and use levels. They cause perspective changes on how individuals associate and speak with each other, on how they express also, share thoughts, and even on how they connect with items, brands, and associations. Besides, web-based social networking wound up noteworthy systems of shopper learning. As the fast growing adoption of social media technology, provide the different new ways of marketing a product. Now internet as well as social media has taken the status of backbone of every firm growth and this technology changed the way of doing businesses. It’s essential for every firm to adopt this technology to advertise its products. In this research we assess the impact of social media marketing on consumer perception towards buying a product or making a decision to buy a product.