Customer’s Perception and Impact of M-Commerce in Dehradun

Abstract

The mobile phone popularly known as a cell phone or simply cell has become our communications centre, our digital diary and entertainment gateway, primary source of all types of media consumption, our electronic wallet and our gateway to real-time information customised to all our needs. The concept of mobile commerce can be defined in various ways. Mobile Commerce is a mixture of information and communication technology, mobile technology and internet. This present study is completely based on primary data in nature. The survey method is used in this Research study to derive gainful insights and knowledge of the awareness and Customer Perception on Impact of Mobile Commerce residing in Dehradun.