A Study on Consumer Preference towards Food Delivery Brands

Abstract

The recent development of the Internet has augmented the e-commerce industries in a country like India. E-commerce development has made online food ordering services seamless for people who want to get food delivered at their doorstep. Although consumers continue to go out for the meals, consumers feel very convenient to order food online since it frees the customer from personally visiting the restaurants. In this study, our main focus was to analyse the perception of consumer towards online food ordering services. In order to understand what factors have played a dominant role to attract consumer in the developing country like India towards them, we decided to study on the consumer perception on online food ordering. In this research paper, two objectives were set for study. The first one was to identify the factors which influence the consumer to order food online and the other one was to know the consumer preferences on online food ordering services provider. To achieve these objects survey was held to gather the information. Survey successfully helped to understand the behaviour and perception of people for online food ordering.

As an enormous amount of people are gravitating towards the more intensive use of the Internet as the accessibility of technology, the availability of information, and the ability to interact through the Internet increase and evolve. Consumers are now able to use the Internet for a variety of purposes such as research, communication, online banking, shopping, and even online food ordering. With such benefits, the Internet is promptly becoming the main method of communication and of conducting business effortlessly. The Internet has contributed to the changes in consumer preference as their dependence on technology has moved them to do everything on the internet including getting cooked meals delivered on their doorstep. Convenience is the biggest determinant to the consumers as the steps required to make an order is as simple as few clicks on mobile devices like smartphone, tablets, or laptops. In a nutshell, modern and young consumers may be labelled as ‘lazy’ for depending on technology and convenience.

From the business point of view, owners would grab opportunities which are seen as a new source of revenue generation. Consumer preference is the main stimulating factor for business owners to indulge in online delivery services as to further satiate customer demands and needs. Online food delivery is particularly

This study aimed to examine:

1. How the Internet has changed consumers food-buying behavior and identify its associated factors;


2. Consumers’ concern about food safety information of online food products. A cross-sectional study was performed from October to December 2015 in Hanoi-a Vietnamese epicenter of food service. One thousand seven hundred and thirty-six (1736) customers were randomly chosen from food establishments of 176 communes. Data were collected through face-to-face interviews using structured questionnaires. The majority of participants reported using the Internet to search for food products (81.3%). The most crucial factors influencing food purchases through the Internet were convenience (69.1%) and price (59.3%). Only one-third of participants selected products based on accurate evidence about food safety certification or food origin. The majority of participants were concerned about the expiration date (51.6%), while brand (9.8%) and food licensing information (11.3%) were often neglected. People who were:(1) female, (2) highly influenced by online relationships, and (3) having difficulty in doing usual activities were more likely to look for online food products. These findings produce practical advice to consumers when purchasing their desired food products on the Internet, to online food retailers and to the Government of Vietnam to implement appropriate legislation regarding trading online food products.

Prescribed in countries that are still developing as technology and consumer preference are still modifying. According to the studies, 50.8% of people order food delivery service because they do not prefer to cook, as it allows customers to have food delivered straight to their home or office in less than an hour. Despite the burgeoning internet boom in the present scenario, some of the consumers are still not participating in the online transaction. For various people, there are still worries with security and passing personal data over the Internet.