Flipkart: The Cradle of Indian Startups

Abstract

In India, companies and startup ecosystems have grown extraordinarily over the last decade. India is on the verge of becoming the third-largest startup economy in the world. Financial technology, e-commerce, health care, education, retail, consumer products, HR, media & entertainment, advertising, and marketing are some of the prominent industries where startups are emerging by leaps and bounds. Although the startup founders are from diverse backgrounds this study focus on the aspects of the culture at Flipkart which helped in developing strongly motivated employees with entrepreneurial mind-sets, who after leaving Flipkart implemented innovative ideas at quick pace and founded start-ups which has grown remarkably in the recent years and has the potential to rise to prominence in the global economy.