IMPACT OF DE-MONETIZATION ON CONSUMERS OF DELHI/ NCR

Abstract

In an astonishing step to restrain black money, corruption and terrorism, the government of India banned high denomination notes of Rs. 500 and Rs.1000. Although this type of move is not new to India but the kind of turbulence that most industries are facing is unusual. Due to lack in disposable income in the hands of consumer, the pattern of consumption will obviously change. Nevertheless, government has increased limits to
withdraw money and there is no more liquidity crunch but our government has a vision to make this India digitalized. The continuous campaigning and reinforcement is to encourage people to use more and more electronic mediums to make transactions. This has motivated people to move towards e-monetization i.e. towards electronic medium and avoiding cash dealings.