The Impact of E-commerce Platforms on Small and Medium Enterprises: A Comparative Analysis

Abstract

This research paper explores the impact of e-commerce platforms on small and medium enterprises (SMEs) and provides a comparative analysis of different platforms. With the rapid advancement of technology and the increasing popularity of online shopping, e-commerce platforms have emerged as a game-changer for businesses, particularly SMEs. This paper examines the benefits, challenges, and implications of adopting e-commerce platforms for SMEs. It analyzes a range of e-commerce platforms, including popular marketplace platforms, self-hosted platforms, and subscription-based platforms, to understand their features, functionalities, and suitability for SMEs. By conducting a comparative analysis, this paper aims to provide insights into the selection and implementation of e-commerce platforms, enabling SMEs to make informed decisions about leveraging the potential of e-commerce for business growth.