http://management.eurekajournals.com/index.php/IJEFRA/issue/feed 2025-02-19T16:51:03+00:00 Eureka Journals admin@eurekajournals.com Open Journal Systems <p style="text-align: justify;">International Journal of Economics &amp; Finance Research &amp; Applications&nbsp;(IJEFRA)&nbsp;is a scholarly peer review, refereed journal, which is an attempt of Eureka Group of Journals to bridge the gap between "Campuses and Corporate" by including both academic research activities as well as the innovation done on industries and corporate professionals.&nbsp;IJEFRA provides a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies, literature reviews and book reviews. The journal focuses on a fast peer review process of submitted papers to ensure accuracy, relevance of articles and originality of papers.</p> http://management.eurekajournals.com/index.php/IJEFRA/article/view/988 2025-02-19T16:51:03+00:00 Kitara Whyte info@eurekajournals.com Martin Williams info@eurekajournals.com Devin Comrie info@eurekajournals.com D’shae Wilson info@eurekajournals.com Daniel White info@eurekajournals.com Feliciano Thorpe, MSc info@eurekajournals.com Paul Andrew Bourne, PhD, DrPH. info@eurekajournals.com Zandy U. Elliott, PhD, DHSc. info@eurekajournals.com

<p><strong>Introduction</strong>: Despite its inherent challenges, E-commerce has increased online opportunities for SMEs in Jamaica. Ushering in an era of secure, online-facilitated payment gateways that have accelerated operational efficiency, resulting in significant business success.</p> <p><strong>Objective: </strong>The study explores the impact of payment gateways in Jamaica, focusing on three key areas: to evaluate the influence of payment gateway choice on customers' satisfaction with Small and Medium Enterprises (SMEs); to assess the role of payment gateway features for the transaction of speed and convenience on customer satisfaction; and to explore the link between payment gateway experiences and customer brand loyalty to SMEs.</p> <p><strong>Methods and Materials: </strong>Employing a quantitative approach, a sample of 1,067 participants was selected utilising purposive sampling. Data was collected using the Survey Monkey online platform.</p> <p><strong>Findings: </strong>The results indicated that 63.3% of participants frequently use debit card payment methods, signifying that online transaction expediency is vital to the Jamaican populace, with 71.6% expressing satisfaction with online shopping. Logistical challenges pose a significant problem, showing 35.6% of delivery delays and 27.1% of high shipping costs for SMEs.</p> <p><strong>Conclusion:</strong> To enhance customer retention and create value for the growing segment of online shoppers, SMEs should prioritise delivery reliability, competitive pricing and investment in secure payment systems.</p>