RURAL TOURISM IN RAJASTHAN: AN OPPORTUNITY FOR RURAL TRANSFORMATION

Abstract

Rajasthan being situated in the northwest part of India is a land of majestic Aravali Hills, crowned with sand dunes of Jaisalmer and Bikaner, scenic and serene beauty. The very rich culture heritage and most hospitable people make journey to Rajasthan a most enjoyable experience of life both for foreign and domestic tourists. The customs and traditions, fairs and festivals, handicrafts, art and music reflect the very broad spectrum of the Rajasthani culture where much of the Rajasthan thought, philosophy and culture is being reflected all over the State. Tourism sector is a significant contributor to the state GDP, earns valuable foreign exchange for the country, provides significant employment, generates tax revenue etc. Besides historical, natural and cultural tourism, pilgrimage tourism provides an extra boost to the state’s economy. Rural tourism in Rajasthan makes an enormous contribution to local economies through employment generation and sustainable development. Rural tourism showcases the rural life, art, culture and heritage at rural locations, thereby, benefiting the local community economically and socially. This paper aims at examination of the role of government in development of rural tourism in Rajasthan and analysis of various opportunities and challenges for rural tourism development. A holistic policy for the development of rural tourism is required for transformation of rural areas of the State.