Sustainability Communication Strategies in Organizations: Global Concepts, Case Analysis, and Ethical Use of Artificial Intelligence

Abstract

Sustainability communication has become an essential component of modern organizational strategy as companies increasingly recognize their responsibilities toward environmental, social, and governance (ESG) issues. Effective communication about sustainability initiatives helps organizations build trust with stakeholders and demonstrate their commitment to responsible practices. This article examines global concepts and theoretical frameworks related to sustainability communication, including key terminology and the role of the Sustainable Development Goals (SDGs). It analyzes examples of sustainability communication strategies used by Thai organizations, international institutions, and multinational corporations operating in Thailand. The article also discusses the development of strategic communication plans that include measurable objectives, target audience identification, digital media planning, timelines, and content creation. Additionally, it addresses the scope, limitations, and ethical considerations of using artificial intelligence in digital content production. By integrating strategic communication principles with sustainability goals, organizations can create transparent, credible, and impactful messages that support long-term sustainable development.