COMMUNICATING EFFECTIVELY IN THE PUBLIC SECTOR

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STELLA KAUSA ELIZA TOWELA MZUMARA LEENA JENEFA

Abstract

Effective communication is important for the development of an organization. It is something which helps the managers to perform the basic functions of management. Communication is simply the exchange of thoughts, messages or information. Effective communication means the exchange of messages by speech that make expected effects. As a feature of socially defined people, everyone is in communication with the others in the social context. In this regard, especially in organizations where formal and informal communication exists, “communication within organization†plays a vital role in structuring the organizational activities, objectives, company policies and strategies.

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