Innovative Leadership: A New Age Approach towards Business Sustainability

Abstract

Long believed to be the key, to the long-term health and success of a business, conversation about the importance of innovation has become increasingly common recently. Leaders are now focusing more on improving competitiveness through innovate product development and through innovations that streamline business practices to improve efficiency. Organizations have found that they need leaders who are focused on innovation and who have the ability and willingness to think beyond short term needs. The most creative person in the world is unlikely to innovate effectively in a company that doesn’t support innovation and even the most innovation-supportive companies in the world will not reach the innovation potential without creative people in place to do the work. The challenge is to know where to focus the efforts for change. The reality is that increasing innovation isn’t about either having creative people or creating a workplace that faster’s innovation; both must be present for innovation to thrive.