An Analytical Study of the Demand for Gold Jewellery in India and the World

Abstract

India’s love for gold is nearly religious. Along with being a symbol of status and prestige; it also has an emotional and religious value attached to it. This obsession with gold has made India one of the largest consumer countries of gold in the world.

This paper attempts to analyze the demand for gold jewellery in India as well as in the world for the period of five years commencing from the year 2017 to 2021.