INSIGHTS OF ELITE CUSTOMER: USER’S PERSPECTIVE TOWARD SONLINE SHOPPING

Abstract

The increase in information technology, high speed of internet and gave change in the worldwide marketing environment. Currently it has become popular throughout the world to do business in internet. Businesses have been coming up with creative ways to promote their product via online. Thus it gives new paradigm shift in the entire market and to replace the traditional markets. The customers can visit retail stores from their homes and shop as they sit in front of the computer. Consumers buy a variety of items from online stores. This study is taking place to identify the factors that may influence customer’s online shopping satisfaction.