IMPACT OF ICT IN HUMAN LIFE-A REAL PRACTICE!

Abstract

In the present-day business atmosphere that is characterized by the ever-growing competition among local and international firms, the rise of more expectant customers and great technological advances has resulted in a complex market in the retail chain business. In this complex market field, the marketing strategy of the organisation could be to gain a competitive advantage over other firms provided that they deliver product and services to meet and exceed customer demands. Therefore, the organisations’ strategies should feature a proactive work ethic, based on co-operative relations within the organisation and with external players such as customers, suppliers and competitors.