ROLE OF SOCIAL MEDIA IN COMMUNITY SENSITIZATION AND WATER SUPPLY IN DODOMA, THE CAPITAL CITY OF TANZANIA

Abstract

As it is known at present that, social media have become one of the major sources of information for different people, offices and governments. This study, seeks to examine the role of social media on community sensitization and water supply in Dodoma Urban based on data which were collected through focus group discussions, in depth - interviews and observation in Dodoma urban (DUWASA officials and customers). Social media are proved to be the quick communication channels on disseminating news and information. Findings have revealed that DUWASA do better on the role of community sensitization on dissemination of news and information. Furthermore, it was reviled that despite of DUWASA (Dodoma Urban water supply and Sanitation Authority) facing challenges, such as lack of communication with their customers during dissemination of news and information on shortage of water, social media are an effective, useful, helpful resourceful with efficiently way for communication. It is recommended that-the government officials should use the same communication channels which are used by community members such as social media (facebook, whatsupp and tweeter).