MASS MEDIA EXPOSURE OF DAIRY FARMERS IN NORTH GUJARAT

Abstract

Banaskantha and Mehsana district were purposively selected for study. Banaskantha district comprises of fourteen talukas out of which, two talukas viz-: Palanpur and Deesa, while Mehsana district comprises of nine talukas out of which, two talukas viz-: Vijapur and Kheralu were selected randomly. For selection of villages from each selected taluka, a list of villages was obtained from BANAS and DUDHSAGAR dairy. Thereafter, five villages were randomly selected from selected each taluka. Ten dairy farmers were randomly selected from each selected village. It is observed that majority (64.00 per cent) of the dairy farmers had use television as a regular source of mass media exposure, followed by 59.00 per cent of them had use television as a regular source of mass media exposure.