ASSESSMENT OF BREAKFAST SHOWS ON TELEVISION: A STUDY OF NTA’S ‘AM EXPRESS’ AND CRBC TV ‘GOOD MORNING CROSS RIVER’

Abstract

This study on Assessment of Breakfast Shows on Television, examined what viewers of NTA AM Express and CRBC Good Morning Cross River think about the programmes. In doing this using the qualitative research method, a purposive sampling technique was adopted to select nine participants from the population for a focus group interview. Questions for the interview were drawn from the research questions. Findings from the respondents show that the audience of these television stations perceives the TV stations and their programmes as leaving up to their objective and guiding philosophy. They however disagreed on the suitability of the airtime for these programmes. Based on this, the researchers recommended that the stations should review the time-belt for these programmes to allow more viewership.