A STUDY ON NEW TRENDS OF WEB MARKETING AND ONLINE SHOPPING HABITS AMONG PROFESSIONAL WOMEN

Abstract

This study aims at finding out the new trend of web marketing especially online shopping sites, which provides an aura of entire shopping criteria to the shoppers. Since in the market the competition is high, therefore this new trend is attracting the users. Whenever, shopping is on list, women comes on the top of the list, therefore, this study focuses especially on the professional women who are financially independent and uses this new trend of shopping online.