POLITICAL CAMPAIGNS IN THE AGE OF SOCIAL MEDIA
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Abstract
The media plays a vital role in a democracy; educating people in general about political issues and acting as a watchdog against misuse of power. Indian Politics has watched a turn of progress over the timeframe and its dependency over social media to connect with people experiencing the fellow democracies and its effect. Over its diversified nature, 40% of its total population constitute of Indian youth and concerning to the trendy society, Indian political parties are holding to web and social media to connect with youth for their agenda and political events.
During election campaigns the media provides information and analysis about the political parties’ plans, policies, aspirants and performance. Social media has changed legislative issues in India and all around. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and their parties a method to connect directly with people across the country at a eased cost and greater reach than conventional media. Social media is not simply the next in a line of communications technologies: it has also changed everyday activities and connected people in a manner never before possible.
It’s no hide truth, that adolescent of this age is exceptionally put resources into legislative issues and the round of thoughts around it. Social media has become a platform of influenced opinions and charges and even though politicians for their campaigns still use advertisements, cut-outs, leaflets and graffiti for their gathering, but becoming digital and being attentive over digital platform has changed the picture or urban India and politics.
Twitter is a wonderful platform for the political organisation to transmit information on a worldwide stream; be it discussions or dialogs. This Paper is descriptive in nature and aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media.