USE AND EFFECTS OF SOCIAL MEDIA ON THE COLLEGE AND UNIVERSITY STUDENTS

Abstract

This research main purpose is known the who, what, where, when, why and how students use social media. The present study focuses on how University and College students utilize social media for the academic purpose. There are numerous ways, positive and negative, in which social media impact college students. The understanding of the sheer volume of time and the type of activities for which college students use social networking sites is crucial for higher education administrators. Researchers have begun to empirically examine impacts on students’ well-being and have found some preliminary results that call for more research. They find that social media are not the problem-the problem is the specific use and purpose of social media activities that make the difference. Five research questions and five research hypothesis guided the study. To achieve this, the descriptive survey research design was adopted. This questionnaire survey research study reveals that the major purpose of using the social media is the educational purpose whereas the entertainment, getting information, news or views or another one. Therefore the study was carried out with the aim of examining the impact of use and effect of social media on college and university students academic performance in Allahabad University Allahabad and Upardahan degree College Barout, CSJM University Kanpur and Handiya Post Graduate college, VBS Purvanchal University Jaunpur UG, PG, M.Phil and Ph.D. students. The purpose of the study is to examine the influence of Social media and academic performance of students in college and university. A questionnaire designed for the various factors of Social media. The main aim of this study is to analyze and evaluate the various impacts of social media on students. Efforts have been done to focus on the most significant impacts with the help of the latest literature review. This paper will analyze the effects of social media on college students and their goals of higher education, exploring both the pros and academics of keeping up online. The use of Social media sites have exploded and evolved into an online platform where people create content, share it, bookmark it and network at a prodigious rate. Among the prominent users of the social media are the students. So we focused on the fact that how social media are implementing and used in an effective manner that is also beneficial for Indian society and what is the role of Indian youth.

This descriptive, exploratory research study drew a random sample (N=50) of male n=26 and females n=22 who were administered a student’s perception questionnaire on how social media effect college and university students. To this end, the researcher recommended that social media should be used for educational purposes as well; Social Networking Sites should be expanded and new pages should be created to enhance academic activities. Frequency counts, percentage and mean were the quantitative statistics used. So we focused on the fact that how social media are implementing and used in an effective manner that is also beneficial for Indian society and what is the role of Indian youth.