THE ASCENT FROM PRINT TO WEB JOURNALISM IN THE PURVIEW OF ENVIRONMENTAL CONCERNS

Abstract

From the pictographic era, where communication was limited to drawing pictures and carving caves to the present digital era, in which communication is the indispensable part of virtual world, one thing that is always common is the transmission of information. For the very role of information dissemination and awareness, media is actively recognized. Print media as well as electronic media, both, work effectively in communication. The journey of mass media started from print journalism with the invention of Guttenburg’s movable printing press and continues with the online/web journalism. Interestingly, this journey took a small step towards environment friendly direction i.e. forest conservation. With the evolution of print journalism, various magazines, newspaper, journals, and books started being published, which led to heavy paper consumption thereby resulting in increased deforestation.