MODERNIZATION, MEDIA AND WOMEN IN RETROSPECTIVE

Abstract

Modernization came into being after the 2^nd World war with an opinion that with the help of this ideology within and among the world communities, peace and prosperity can be brought which will be helpful for progress of the humanity. Modernist thinkers and specifically communicators thought that this idea of modernization must be spread among deprived section of societies to break traditional and conservative path of living. They emphasize on medium to spread and connect the decentralized heterogeneous (race, religion, gender, cast, community and others) societies of people. Marshall McLuhan’s global concept was that if anything can make it possible that can be media. The approach of connectivity with the people and their innovative strategies is planned by western communicators, Deniel Lerner, Everret Rogers, Eluho Katz and others. It is found in their research that oriental sections of societies are very poor, and backward in every sense, and the women of these countries are also very poor because of dependency on men.