Role of Participatory Communication and Social Media in Sustainable Development of Economically and Socially Backward Tribal Village of Kankadiya- District Bhopal, (A Case Study)

Abstract

Sustainable development in India needs vision and solutions in all the dimensions regardless of disparity in geographical area, social background, economic condition, language, caste or community. More than 80% population in India lives in villages and majority of them are deprived of basic amenities for their livelihood. The urban community has all the digital, information and communication technologies (ICT) at their fingertips and they enjoy all the benefits to meet their basics day to day requirement. Whereas, the mass population of our country receding in rural areas lag far behind in information and social networking. This shows a vivid distinction in urban and rural development. The present case study focuses on how participatory communication and social media could help these economically and socially backward tribal villagers of Kankadiya in Bhopal district. The study also focus how these tribal community could be bought into the main stream to achieve sustainable growth and development. The case study is so designed that the basic needs (economicand social) of the villagers is studied with participatory communication and spending a span of one year with the tribal families.