Role of Social Media in Creating Awareness

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Dr. Meeta Ujjain

Abstract

With the advent of New media and advanced development in technology, the common individuals have a more significant impact on creating, developing, communicating, and sharing information daily. It may help to get fruitful information. People are exposed to first-hand information immediately from social media, but they instantly respond to them without realizing their context and relevance. But it has also been seen that many social movements have been noticed on social media platforms. Some people used to share photos, videos, or to provide interest in social activities. Members can also send messages to others using their pages of social media. It is a descriptive study, and 100 samples were selected using a convenience sampling method. The data were collected and analyzed using IBM SPSS software 20. Relevant hypotheses were framed and identified the relationship between the dependent and independent variables.

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