SMARTPHONE PERCEIVED-USERS’ PERCEPTION (A FOCUS GROUP)

Abstract

Whenever a new communication medium arrives at the scene, it creates some flutters in the social and personal life of a person. Personal and professional life experiences changes which have both positive and negative aspects. With these basic assumptions in mind, a focus group study was conducted on smartphone users and an attempt was made to understand how this new medium and the changes brought out by it, are being perceived by its users. In perceivers’ views, after owning a smartphone, their lives have become better. Daily routine, social engagement, reading habits and leisure time are some of the other activities over which respondent participants’ opinion was sought.