The Effect of Social Media on Student Academic Performance: A Case Study at the Islamic University of Bangladesh

Abstract

Social media is a computer-based technology that allows users to share information, ideas, and opinions through virtual platforms. Students are the most active users of social media. This study looked into the effect of social media on students' academic success at an Islamic university in Bangladesh. Primary data was gathered using a systematic questionnaire, interviews, and observation techniques, while secondary data was gathered from related journals, journal articles, surveys, and websites, among other sources. Random and purposive sampling techniques were used in the study, and two research hypotheses were created. The Microsoft Office Excel software kit and SPSS were used for data processing. According to the results of the study, almost all students at Islamic University have access to the internet, and the majority of them use various social media, which has a mildly negative effect on their academic performance. The findings suggest that students should strike a balance between chit-chat and academic activities. This is to strike a balance between students' social networking and academic activities to prevent academic setbacks.