Influence of Digital Communication Technology on the Operations of Star Television and the Tanzania Broadcasting Corporation (TBC1)

Abstract

This study aimed at Investigating the influence of digital communication technology on the operations of Star Television and the Tanzania Broadcasting Corporation (TBC1). The focus of the study was the ascertain how the adoption of digital communication technology is improving the processing and distribution of content by the two television stations. The survey research method was used for the study. A total of 110 broadcasting staff of Star Television and the Tanzania Broadcasting Corporation (TBC1) participated in the study. Data were collected through self-administered questionnaire and analyzed using statistical tool such as the Statistical Package for Social Sciences (SPSS). Finding revealed that the adoption of digital communication technology has significantly improved content processing in Star TV and the Tanzania Broadcasting Corporation (TBC 1). It was also revealed that the adoption of the digital communication technology has improved content dissemination in both television stations. Based on the findings, the study recommended that Star TV and TBC1 must continue to keep themselves updated with the latest technological advancements and trends for effective compliance with the demands of modern television broadcasting. By staying informed, they can better understand the applications of digital media technology on their operations and make informed decisions. More so, owners of Star Television and TBC1 must ensure that their infrastructure is capable of handling the changes that come with digital media technology implementation. They should assess their existing technology stack and identify areas that require upgrades or improvements so as to be relevant in this communication technology driven era. Again, broadcast staff of Star TV and TBC1 must continue to approach digital media technology implementation with strategic and well-thought-out plans. By doing so, they can avoid being left behind by the rapidly evolving technology landscape as well as the massive technology inspired changing phase of television broadcasting. This will enable them to effectively continue to apply emerging technologies to enhance their operations.