Analyzing the Frequency and Types of Advertisements during Prime Time News (Context of Category and Endorsement of Ads)

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Dr. Pawan Singh Malik

Abstract

The first official, paid television advertisement was broadcast in the United States on July 1, 1941, over New York station WNBT (subsequently WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. TV advert is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertisers and marketers may refer to television commercials as TVCs.


Advertising revenue provides a significant portion of the funding for most privately owned television networks. Advertisements of this sort have promoted a wide variety of goods, services and ideas from comparatively early in the history of television.


The proposed study is based on qualitative research method with content analysis. While collecting data researcher used “Jio TV” that is jio network digital television through that researcher downloaded the all of the video content for analyzing content by making codebook.


In this study researcher has done the content analysis of prime time advertisement in news channels and find out the different-different advertisements that had come under prime time slot of two news channels that is News Nation and Aaj Tak which was selected by researcher by using convenient sampling method during 15 days or 3 weeks . In this study researcher also selected a full prime time slot (8:30 P.M. to 11:30 P.M. according to Nelsien report) out of all one hour which had been recorded high viewership by TAM. i.e. 8:30 P.M. to 9:30 P.M. because of time shortage. The exploratory research design has been used by the researcher for the study.


In this whole study research found so many variables and elements according to objectives. In all 1279 ads had been broadcasted in one hour of prime time slot in 15 days of news channels. In overall the frequency of Some TRAI guidelines were followed or some not followed by the both the channels.

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