Sustainable and Ethical AI in Marketing: Balancing Ethics, Sustainability and Personalization

2025-04-05T12:15:26+00:00

Infusion of AI radically revolutionized marketing by transitioning traditional marketing to uniquely Crafted and data-driven strategies. This paper seeks to evaluate the metamorphism of conventional approaches of marketing to data centric customization and how the theory can be integrated sustainability of AI marketing analytics especially where cyber shopping platforms usage is surging as personalize consumer experience become cornerstone of marketing due to the advancement by AI. However, this advancement has brought challenges related to privacy, ethics and sustainability. It focusses on elevation of responsible consumer engagement by adopting AI practices and evolving technologies under ethical lens by attempting to achieve harmony between privacy and personalization aligned with sustainable marketing objective. The objective of this paper is to assess how consumer trust and privacy are being swayed by AI personalization and how such solutions can be found that align with ethical practices and sustainability. To ensure explicit and holistic assembly of contextual studies, systematic literature review was conducted using PRISMA framework. Findings are combined into core domains by using thematic literature review that divide the key focus areas: AI’s evolution in marketing, privacy and ethical challenges, sustainability in AI applications, and emerging innovations. Deterioration of consumer trust can be seen because of interfering data practices as consumers are progressively leaning toward personalized marketing. Collaborated learning and privacy centric model are some breakthroughs offering sustainable strategies rendering trade-off between personalization and data security. Furthermore, the marketing vista is getting redesigned by the sustainable efforts powered by AI. This research contributes to discourse on ethical and sustainable AI by giving directions for businesses to adopt responsible marketing strategy that prioritize consumer trust, transparency and environmental protection. By Narrowing disparity between personalization and privacy, it provides an approach for using AI in relevant and viable way of consumer engagement while overcoming emerging ethical issues.

Brand Authenticity and Consumer Trust in the Digital Age

2025-04-05T12:20:55+00:00

In today's rapidly evolving digital landscape, brand authenticity has emerged as a critical factor influencing consumer trust. As consumers navigate a complex web of online interactions and product offerings, their ability to discern genuine brands from deceptive ones becomes paramount. This review paper explores the multifaceted concept of brand authenticity and its profound impact on consumer trust in the digital age. Drawing upon a comprehensive analysis of relevant literature, this paper delves into the key dimensions of brand authenticity, the challenges posed by the digital environment, and strategies for cultivating and maintaining consumer trust. By synthesizing empirical findings and theoretical insights, this paper contributes to a deeper understanding of how brands can foster authenticity and subsequently bolster consumer trust in the dynamic and interconnected world of digital commerce.

International Journal of Transformation in Operational & Marketing Management [ISSN: 2581-4842 (online)]

Sustainable and Ethical AI in Marketing: Balancing Ethics, Sustainability and Personalization

Brand Authenticity and Consumer Trust in the Digital Age