http://management.eurekajournals.com/index.php/IJTOMM <p style="text-align: justify;">International Journal of Transformation in Operational &amp; Marketing Management&nbsp;(IJTOMM) is an attempt of Eureka Group of Journals to bridge the gap between "Campuses and Corporate" by including both academic research activities as well as the innovation done on industries and corporate professionals. All articles published are rigorously and rapidly reviewed to ensure that they meet the Journal's standards of accuracy, adequacy, relevancy, originality of work, completeness and quality of research. Original research work, reviews, case study, short communications, surveys, letters, innovative trends and ideas are published in the journal which contribute significant research and development activities in the field of Operational and&nbsp;Marketing Management.</p> Eureka Journals en-US International Journal of Transformation in Operational & Marketing Management [ISSN: 2581-4842 (online)] 2581-4842 http://management.eurekajournals.com/index.php/IJTOMM/article/view/821 <p>Due to significant advancements in information technology and the widespread increase in internet usage by the general public in our economy, traditional business models are no longer a profitable aspect of organisations. The web-based food delivery (OFD) service is a recent development in India's food and beverage business. These are the most widely used forms of internet marketing, giving customers the ease to purchase prepared meals. According to the AIMS Report, e-commerce is growing rapidly in the online food sector as well, with projections of $2.7 billion by 2019 (especially after the effects of COVID).This study aims to examine the potential and difficulties that digital food service businesses face, as well as to forecast the growth of the online food industry in India.</p> Rohit . Gaurav Bathla Milan Sharma 2024-03-11 2024-03-11 8 1 http://management.eurekajournals.com/index.php/IJTOMM/article/view/822 <p>This investigation paper examines the influence of online advertising tactics on the lodging sector in South and Central Delhi, India. The document commences by emphasising the profound metamorphosis the sector has undergone due to the extensive acceptance of internet technology. It highlights the requirement for hotels and tour operators to adopt online marketing tactics in reaction to evolving consumer behaviours, wherein travellers progressively depend on the internet to design and reserve their journeys. South and Central Delhi function as the epicentre for this examination, providing a lively setting to explore the impact of online advertising in an area renowned for its cultural legacy and tourist destinations. The document showcases an extensive examination of widespread internet advertising tactics, encompassing webpage creation, social networking promotion, internet reservation platforms, content promotion, and online image supervision, emphasising their importance in moulding the sector's terrain. To furnish an all-encompassing comprehension, the document incorporates a demonstration of information pertaining to the lodging sector in the area, the implementation of online advertising tactics by indigenous enterprises, and perspectives from live examples of chosen hotels and excursion organisers. Obstacles faced during the execution of these tactics are also deliberated. In summary, this study emphasises the crucial significance of online advertising in the hospitality industry of South and Central Delhi and its influence on customer involvement, reservation trends, and business effectiveness. The discoveries add to the wider conversation on the changing character of the worldwide accommodation sector in the digital era.</p> Mousumi Dasgupta Dr. Rohit Sharma Dr. Varinder Singh Rana 2024-03-11 2024-03-11 8 1 http://management.eurekajournals.com/index.php/IJTOMM/article/view/823 <p>This study explores customer attitudes and the adoption of eco-friendly practices in the changing hotel business, with a focus on nature camps in Odisha. The research attempts to unravel the complexities of consumer decision-making and offer vital insights into their psyche, with a focus on sustainable tourism. By examining the effects and efficacy of existing environmentally friendly initiatives, the research hopes to direct Odisha's nature camps towards successful behaviour promotion that is environmentally benign. The way that the tourism business is changing and how the internet era is influencing traveller choices emphasise how important it is for nature camps to understand their customers' perspectives and implement eco-friendly practices. The study uses a quantitative research design to gauge consumer awareness, preferences, and eco-friendly practice-related behaviours. By utilising a deliberate selection procedure and methodical random sampling, the study guarantees a varied portrayal of viewpoints among participants at nature camps. The study aims to gather important quantitative data through the use of a standardised questionnaire, which will aid in the comprehension of the opportunities and difficulties experienced by nature camps in Odisha. The ultimate objective is to function as a catalyst for good change by promoting a responsible and sustainable approach to tourism in the area.</p> Shreya Prasad Dr. Gaurav Bathla 2024-03-11 2024-03-11 8 1 http://management.eurekajournals.com/index.php/IJTOMM/article/view/824 <p>This research paper delves into the transformative landscape of destination marketing, specifically focusing on the dynamic influence of emerging social media trends. In an era where digital platforms shape consumer behaviours and perceptions, understanding the evolving dynamics of social media becomes imperative for destination marketers. The study conducts a comprehensive analysis of contemporary trends, exploring their impact on the future of destination marketing strategies.</p> <p>The paper navigates through the intricate web of social media, examining how platforms such as Instagram and Twitter shape the narrative around destinations. It investigates the utilization of immersive content, influencer collaborations, and interactive campaigns as key elements influencing the audience's perception and engagement. By employing a qualitative approach, the research aims to provide insights into the effectiveness of these trends in driving tourism interest, engagement, and conversion. Moreover, the study explores the implications of emerging technologies, such as augmented reality and virtual reality, in amplifying destination marketing efforts on social media platforms. As the digital landscape continuously evolves, this research endeavours to equip destination marketers with valuable insights, strategic considerations, and foresight into the evolving trends that will shape the future of destination marketing. The findings contribute to a deeper understanding of the intersection between social media trends and destination marketing, offering a roadmap for practitioners seeking to navigate and capitalize on the ever-changing digital frontier.</p> Ashok V. D 2024-03-11 2024-03-11 8 1 http://management.eurekajournals.com/index.php/IJTOMM/article/view/825 <p>The hospitality industry has undergone a paradigm shift with the ubiquity of online platforms facilitating user-generated reviews. This research investigates the profound impact of online reviews on hotel booking decisions. In an era where consumers increasingly rely on digital platforms to inform their choices, understanding the dynamics of online reviews becomes imperative for hoteliers. The study employs a mixed-methods approach, combining quantitative analysis of online review data with qualitative insights from consumer surveys. Key objectives include assessing the influence of review ratings, the significance of review content, and the role of management responses in shaping consumer perceptions. The research aims to provide actionable insights for hotel managers to enhance their online reputation and strategic decision-making. By comprehensively exploring the multifaceted relationship between online reviews and hotel bookings, this study contributes to industry practices, offering valuable implications for marketing strategies and customer relationship management in the hospitality sector.</p> Mo. Maharaj 2024-03-11 2024-03-11 8 1 http://management.eurekajournals.com/index.php/IJTOMM/article/view/826 <p>This research aims to uncover the components of the online experience that facilitate customer engagement and how they affect consumers' decision-making. Online retailers are constantly searching for new methods to draw in more clients and, in turn, improve their purchase intentions as the online shopping market gets more competitive.Offering an online shopping environment with improved atmospherics and less visual complexity is one technique to encourage the intention to return. Analysing atmospherics in the digital age yields significant insights since services are intangible. E-commerce companies enhance the visual design of their websites to entice customers to make purchases.This manuscript aimed to primarily explore the function of atmospherics in the service encounter, with a particular focus on atmospherics' impact on the consumer's decision-making process. The results of this study demonstrate that web administrators ought to devote more resources to the hints that raise the suspense factor of Web portal atmospherics. This study expands the researchers' present understanding of e-retailing and online purchasing behaviour and is also helpful for online businesses in designing web portals.</p> Gagandeep Kaur Dr. Kamalpreet Kaur 2024-03-11 2024-03-11 8 1 http://management.eurekajournals.com/index.php/IJTOMM/article/view/827 <p>This research investigates the influence of social media influencers on the perceptions of tourist destinations, with a particular focus on variations across different generational groups. As the travel industry increasingly relies on digital platforms for promotion, understanding how various age cohorts engage with and are influenced by influencer content becomes crucial for effective destination marketing. Through a comprehensive survey-based analysis, this study aims to unveil the nuanced impact of social media influencers on destination perceptions among different generations. The findings will contribute valuable insights to tourism organizations, helping them tailor marketing strategies to resonate with diverse age groups in the evolving landscape of influencer-driven travel content.</p> Dr. Bhola Chourasia 2024-03-11 2024-03-11 8 1