International Journal of Transformation in Tourism & Hospitality Management and Cultural Heritage [ISSN: 2581-4869 (online)]

The Role and Benefits of Eco-Tourism in the Kashmir Valley

Syed Ab Basit Andrabi — 2024-03-12

Kashmir Valley, a region renowned for its breathtaking landscapes and cultural richness. Eco-tourism in Kashmir serves as a multifaceted tool, contributing significantly to environmental conservation, economic development, and the preservation of cultural heritage. The region's diverse ecosystems, encompassing lush valleys and pristine lakes, are at the core of eco-tourism's role in fostering responsible tourism practices. By prioritizing sustainability, eco-tourism aids in the preservation of Kashmir's unique biodiversity and fragile ecosystems, ensuring they remain intact for future generations. Economically, eco-tourism becomes a catalyst for growth in the Kashmir Valley. It generates employment opportunities, from guiding and hospitality to artisanal crafts, uplifting local communities. The income generated from eco-tourism activities serves as a sustainable source of revenue for businesses and entrepreneurs, fostering economic resilience. Additionally, the study underscores the cultural significance of eco-tourism, emphasizing the role it plays in community engagement, cultural preservation, and global awareness. The exchange between tourists and locals not only promotes authentic experiences but also ensures the safeguarding of Kashmir's rich cultural heritage. In essence, this research sheds light on the transformative potential of eco-tourism, positioning it as a key driver for sustainable development in the picturesque Kashmir Valley.

The Future of Food Tourism in a Changing World

Mohd. Yunus Khan — 2024-03-12

In the dynamic domain of food tourism, the amalgamation of gastronomy, sustainability, and technology promises an immersive transformation for enthusiasts. Evolving culinary landscapes feature innovations like 3D-printed delicacies and virtual spice farm tours, reshaping tourists' sought-after experiences. Food innovation, propelled by concerns for health, sustainability, and cultural authenticity, stands as a driving force. Bio-fabricated meats and eco-friendly dining establishments, repurposed from containers, contribute to a sustainable gastronomic vision. This paper investigates the future of food tourism in a changing world, exploring how trends in food innovation, technological advancements, and climate change will reshape the way we travel and taste. This research aims to assess the ability of destinations to adapt their offerings to cater to new tourist preferences and emerging trends; and to identify key research directions to ensure sustainable and responsible food tourism development in the future. An extensive review of existing research on food tourism, culinary trends, technology applications, and climate change impacts will be conducted. Despite the idyllic vision, challenges from climate change emerge, prompting the rise of “climate-adapted” farms and initiatives addressing food waste reduction as pillars of responsible tourism. Research becomes imperative to understand tourist motivations, preferences, and socio-environmental impacts. This paper advocates for a future where responsible food tourism, grounded in gastronomic innovation and respect for the planet, connects diverse cultures, leaving a taste of responsibility and hope on global palates.

A Critical Review of Sustainable Practices in Homestay Operations

Aastha Singh — 2024-03-12

Homestay tourism is essentially an assortment of rural tourism that attempts to attract tourists to immaculate destinations to share the customs, cultural legacy of the local people. In fact, rural tourism is a multifaceted concept that may consist of resort-based holiday plans, adventure tourism, health tourism, and leisure tourism. The basic idea of homestay is to provide a home away from home to the tourists, to enjoy the pleasure of home and family while visiting various destinations. The homestay operators provide neat, relaxing rooms in a traditional atmosphere, with authentic food and pleasing hospitality which are the basic components of a homestay initiative. Home-Stay Tourism is attracting the interest of scholars and facilitators alike, despite the fact that it is still a relatively new idea. The term "homestay" may suggest welcoming tourists and travelers into one's home in the same way one would any other guest's, with little to no structural changes. However, as intermediaries play an increasingly important role in connecting tourists and hosts, many homeowners feel pressured to make extensive renovations to meet the standards set by these intermediaries, if only to ensure their own success in the industry. House owners sometimes find themselves obligated to compromise their own priorities, tastes, and comfort zones in order to fulfill the terms of contracts & agreements with these larger brands.

Investigating Hotels Influence on Culinary Tourism in Haryana

Parveen Sharma — 2024-03-12

Haryana, an Indian state, is known for its rich cultural history, which is enthusiastically commemorated during fairs and festivals throughout the state. Since food is a necessity for every visitor to a city, culinary tourism seems to be mostly a domestic travel industry. People travel farther from their homes for business, shopping, or leisure purposes. Eating is a physical need that must be satisfied whether travelling or staying local. Like the food of the region, Haryana's cuisine is uncomplicated. The steaming hot, flavourful, and healthful roti’s are a local favourite that they can't stop eating. By sampling the regional food, travel to a tourist destination, and possibly create new chaos. Since the state produces a lot of milk, milk-related products including milk are frequently found in regional cuisines. It would be unrealistic to expect visitors to bring their food, but Haryana does have a lot of delicious food. The unique food of Haryana is welcomed to its citizens. The residents of this state enjoy fine dining and drinking. Vegetarians make up the bulk of the population in Haryana. The cuisine, referred to as Haryanvi, has a very distinct relationship with the region.

Sacred and Innovative Tourism-A Study of the Impact of Smart Technologies in Religious Tourism in Uttarakhand

Bhavesh Joshi — 2024-03-12

Religious tourism is a type of travel in which individuals or groups travel to places of religious significance. These places often have religious, historical or cultural significance for followers of a particular faith or belief.The concept of religious tourism has evolved beyond the spirit of pilgrimage. Religious tourism is a common and ancient practice and remains an important part of the global tourism industry. It is an area in which few researchers have worked systematically. This study provides a comprehensive review of the existing and relevant literature in the field of religious tourism, with a particular focus on the Indian state of Uttarakhand.This study is based on secondary data. Thestudy examines emerging themes in the religious tourism literature and identifies areas of inquiry that could guide future research. Religious tourism in Uttarakhand to visit different places, pilgrimages, temples, places and other events. In Uttarakhand religious tourism is a cultural activity that has long attracted millions of tourists from around the world in search of spiritual fulfillment and connection. With the rapid development of AI technology, there is an opportunity to transform the travel experience, making it more interesting, informative and personal. This research shows how AI technology can improve the travel experience and help preserve religious heritage. The role of AItechnology in promoting community participation in religious tourism planning in Uttarakhand can be important in several ways. Known for its spiritual and religious importance in places like Haridwar, Rishikesh, Badrinath, Kedarnath, Almora, Nainital,Champawatetcdestinations. Uttarakhand benefits from technological integration to facilitate local integration with tourism and give a religious boost. Benefit from a comprehensive driving experience. Tourism technology projects in Uttarakhand can empower local communities, improve visitor experiences and promote sustainable and responsible tourism. It is important to ensure that this technological development is compatible with local culture and environmental values while promoting inclusive economic growth. Integrating technology into religious tourism can significantly improve the travel experience and enable a personalized, informative and engaging tour. Pilgrims as smart technologies continue to evolve, harnessing the full potential of technology in religious tourism requires careful consideration of the ethical implications and collaboration between technologies, religious institutions and communities.

Therapeutic Properties of Edible Seeds: A Review

Neeti Kapoor — 2024-03-12

Seeds are high in fiber, healthy fats, proteins, and minerals like calcium, magnesium, potassium, iron, and zinc and additionally, they comprise vitamins B1, B2, B3, and E. Pumpkin, flax, sesame, sunflower, mustard, amaranth, oat, quinoa seeds are among the many edible seeds that are often included in human diet. Essential bioactive components which include alkaloids, carotenoids, flavonoids, glycosides, saponins, terpenoids, tannins, steroids, and polyphenolic compounds have been identified in the seeds; these constituents possess outstanding anti-inflammatory, antioxidant, anticancer, anti-diabetic, anti-hyperlipidemic, anti-obesity, and anti-neurological, cardiovascular, skin, and chronic disease properties.

Seeds are abundant in unsaturated fatty acids, proteins, dietary fiber, antioxidants, vitamins E, B6, folic acid, and niacin yet low in saturated fats and cholesterol. Minerals including magnesium, zinc, iron, copper, selenium, phosphorus, and potassium can be found in seeds.

The development of the body's immune systems is greatly aided by vitamins E, D, and B6, minerals like zinc and selenium, and amino acids like glutamine.This review explores the dietary benefits, therapeutic potential, pharmacological traits, and biologically active components of certain fruit seeds which are analyzed for their functions and applications as sources of food value and bioactive phytochemical constituents.

Review on Food Sustainability: Challenges and Strategies

Mani Khera — 2024-03-12

The long-term goal of food sustainability is to produce enough food to maintain the human population. Within sustainable food systems, the significance of a sustainable diet is an emerging notion. Food preferences, choices and eating habits are notoriously hard to change as they are a central aspect of people’s lifestyles and their socio-cultural environment. Although there is now an enormous gap between the public's favourable perceptions of sustainable food and their actual consumption and purchase of more sustainable food products, this gap continues to be bridged. Fertile soil, water, fertilizers, a stable climate, and energy are the essential components of a sustainable food system. But as the world's population rises, human actions also play a role in determining how much food is required in the future. A building storm of quickly changing climate, increased hunger and malnutrition, and severe socioeconomic imbalances revolves around food systems. This study evaluates a few human activities, such as diet, obesity, food miles, food waste, and genetically modified organisms, that could have an impact on the food supply chain's ability to continue sustainably.

To study the understanding of Guests at Airport- A Case study of Jaisalmer Airport, Rajasthan

Vincy Rana — 2024-03-12

The study was conducted to study the experience of passenger using Jaisalmer Airport, Rajasthanfor travelling with in India and going abroad. JSA offer various type of services to its passengers to fulfill their demands and needs as required at the airport such as food and beverages, ground staff, connectivity, behavior of staff etc. at different points within the airport. As the number of flights are increasing at JSA which directly effect on the level of services required by the passengers at airport. More flight, more passengers, more demands, more services, more opportunities for passengers. All types of requirements should be fulfilling to cater all the passengers present at time. Requirement ranging from issuance of ticket, boarding pass, luggage handling, check in, security, till boarding of aircraft. Delay in any service at airport will directly affect the experience of passenger. Study will help in knowing the experience level of passengers and it also helps us in increasing the good experience of passenger. We try to focus on the all the major service point at airport because at every point experience of passenger is different and adds counts in the experience. In the paper we try to highlight all the passenger areas where passengers experience the services.

Exploring Motivational Factors Influencing Visitors to Visit World Heritage Sites in Madhya Pradesh

Taru Saxena — 2024-03-12

Understanding the motivational factors affecting visitors to Madhya Pradesh's World Heritage Sites (WHS) is crucial for understanding the region's tourist dynamics, cultural preservation efforts, and sustainable development. The main aim of the study is to examine the motivational factors which influence visitors to visit UNESCO world heritage sites as well as tentative UNESCO world heritage sites in Madhya Pradesh. Data from respondents was gathered by convenience sampling. Those who visited Madhya Pradesh's world heritage sites were among the survey participants. Respondents to this study who travel to Madhya Pradesh's tentative world heritage sites were also included. Respondents were contacted via email addresses as well as social media platforms once the structured questionnaire was created using the internet platform Google Forms. Central tendency technique is used for the analysis of the data in which weighted mean of variables were calculated and ranking was given based on the weighted mean score of the variables. The findings of the study have concluded that most influencing motivational factors which influence tourists to visit UNESCO world heritage sites as well as tentative UNESCO world heritage sites in the state of Madhya Pradesh are desire for adventure and exploration, opportunity for cultural immersion and interaction with locals, availability of cultural events or festivals at World Heritage Sites and personal recommendations from friends or family. Factors which are least influential for tourists to visit world heritage sites in Madhya Pradesh are influence of social media and online reviews and availability of amenities and facilities (e.g., restrooms, food options) and desire for relaxation and leisure.

The Role of Personalization in Creating Memorable Hotel Guest Experiences: Embracing Technology for a Seamless Journey

Jasleen Kaur Sidhu — 2024-03-12

In the dynamic landscape of the hospitality industry, this review paper critically examines the transformative impact of personalization on hotel guest experiences. As the industry undergoes rapid changes, the paper underscores the pivotal role of personalization in creating memorable stays for guests. Against the backdrop of pervasive technological advancements, hotels are strategically adopting cutting-edge technologies to enhance guest satisfaction by customizing services and amenities according to the distinctive preferences of individual guests.The paper navigates through the symbiotic relationship between personalization and technology, shedding light on how these elements converge to orchestrate a seamless and memorable journey for hotel guests. The integration of sophisticated technologies, such as artificial intelligence, machine learning, and data analytics, is explored as a means to comprehend and anticipate guest needs, paving the way for a personalized hospitality experience.

Effectiveness of Psychological Well-Being among the Population of Jammu and Kashmir

Mukesh Kumar — 2024-03-12

The Indian state of Jammu and Kashmir, located in the northwestern part has found itself under a stormy socio-political condition since it is beset by historical issues as well as persistent confrontations. In light of this, this study aimed to conduct validity testing on psychological well-being among Jammu and Kashmir people. This was done through a thorough analysis that focused on varied facets of psychological wellness regarding the peculiar cultural, social and political landscape. The methodology used a deductive approach and quantitative surveys to reveal the intricate aspects of psychological being as realized by individuals living in Jammu & Kashmir. Data were quantitatively collected using standardized methods measuring factors such as levels of stress, anxiety symptoms, depressive disorders and resilience or satisfaction with life in 50 participants. For primary quantitative data that had been collected, SPSS was used to undertake different types of data analysis such as descriptive statistics, ANOVA test, T-Test, regression analysis, and others.

The results showed complicated relations of diverse determinants of psychological well-being that Jammu and Kashmir has experienced. Outstanding resilience and adaptive coping strategies were witnessed by a massive number of citizenry notwithstanding continual socio-political trials. On the other hand, stress anxiety, and depression rates were also substantial, especially for certain population groups exposed to conflict or disruption. Additionally, the research revealed multiple protective factors which provided psychological well-being. in consideration of this region. Effective and supportive social networks, cohesiveness of the community and cultural resilience emerged as robust buffers against negative effects associated with some biological stressors or traumatic events. Besides, the availability of mental health resources and interventions led him to be an essential factor in driving psychological well-being among the people in Jammu and Kashmir.

Additionally, qualitative analysis revealed the subtleties under which individuals interpret and deal with their psychological situation in Jammu and Kashmir's socio-political environment. A variety of themes ranging from collective trauma, and identity dynamics to resilience narratives were identified through the stories told by participants and represent the diverse nature of psychological well-being in that part of the world. Hence, this study highlights the significance of psychological well-being at the population level in Jammu and Kashmir. When the interventions are designed to embrace these challenges and strengths that exist within the given socio-cultural context, coping skills can be developed to positively impact mental health. Finally, enhancing psychological well-being in Jammu and Kashmir stands vital not only for personal growth but also for facilitating sustainable peace building outcomes.

Demographic Drivers of Tourist Behavior in the Sharing Economy: A Comprehensive Study in the Tricity Region

Sunali Jasrotia — 2024-03-12

This study explores the complex dynamics of visitor behaviour in the sharing economy, concentrating on the Tricity Region-which includes Chandigarh, Panchkula, and Mohali. Global tourism has undergone a revolution thanks to the sharing economy, which is defined by peer-to-peer exchanges and collaborative consumption. Regarding how demographic factors affect tourists' decisions to adopt and use sharing economy services in this region, there is a critical research gap that needs to be filled. By examining the effects of factors like age, income, gender, and other demographic indicators on visitor behaviour, the study seeks to close this gap. With 250 respondents and an extensive research methodology, the study offers insightful information about the complex relationship between the adoption of the sharing economy and demographics. The results bear significance for enterprises, decision-makers, and scholars who seek to comprehend and accommodate the changing inclinations of travellers in the modern travel environment.

Demographic Profiling and the Impact of Technology-Driven Customer Relationship Management on Customer Satisfaction in Star Category Hotels: A Study of Tricity (Chandigarh, Panchkula and Mohali) Region

Pankaj Jasrotia — 2024-03-12

Technology-driven customer relationship management (CRM) initiatives have brought about a significant transformation in the hospitality sector, especially in star-rated hotels. The purpose of this study is to investigate the complex relationship that exists between customer satisfaction and demographic profiles in the Tricity area, which includes Chandigarh, Panchkula, and Mohali. A thorough questionnaire is used in the study to collect information on a range of demographic variables, including age, gender, marital status, income, and education. The analysis of these demographic factors' effects on customer satisfaction is conducted by carefully assessing technology-driven CRM programmes. Results from ANOVA and independent samples t-tests provide detailed information about how demographics affect customer satisfaction. The research offers significant perspectives for lodging providers who aim to customise their offerings to a range of clientele groups.

Developing a Sustainable Tribal Tourism Model in the Tribal Region of Jharkhand, India with a Focus on Ranchi and Khunti Districts

Prakash Chandra Pandey — 2024-03-12

This study delves into the potential of Sustainable Tribal Tourism (STT) within the tribal landscapes of Ranchi and Khunti districts in Jharkhand, India, emphasizing the imperative to balance economic advancement with cultural authenticity and ecological conservation. Amidst the rapid expansion of the global tourism industry, STT emerges as a promising avenue to address concerns such as capital leakage, cultural dilution, and unemployment, thereby fostering sustainability. India's diverse cultural tapestry, exemplified by 32 distinct tribes, presents a wealth of unique traditions and lifestyles within the Ranchi and Khunti districts. However, the unchecked proliferation of tourism has raised apprehensions, including environmental degradation and societal challenges. STT serves as a transformative mechanism towards sustainable development by bolstering educational initiatives, safeguarding cultural heritage, and advocating for biodiversity preservation, all while generating economic prospects for tribal communities in the Ranchi and Khunti districts of Jharkhand, India.”

Constraints and Implementation of National Food Security Act, 2013: An Analysis

Cheena Abrol — 2024-03-12

The need for achieving food security is felt significantly in the recent years due to enormous pressure from the ever-increasing population in India. Owing to the change in preferences in crop production techniques over a period of time, several new challenges draw attention to food security. This article discusses various challenges to food security in India. Critical analysis is made on challenges like climate change, mismatch between water demand and availability and agricultural crop pricing and insurance and new trends in globalization .The financial implications like domestic subsidy on food, transparency in procurement and distribution of food, mitigating corruption, reaching the intended beneficiaries, impact of the Act on inflation and other macroeconomic indicators etc raises many questions over its successful implementation in India.

Right to Health in Hospitality and Tourism

Daljinder Kaur — 2024-03-12

The hospitality and tourism industry plays a significant role in global economies, yet the impact of this sector on the right to health remains underexplored. This abstract delves into the complex relationship between hospitality, tourism, and the right to health. It begins by defining the right to health within the context of international human rights law and examines its applicability to the hospitality and tourism sector. Subsequently, it explores the various dimensions of health rights pertinent to both employees and guests within this industry, encompassing workplace safety, access to healthcare, and the promotion of healthy environments. Furthermore, it investigates the challenges and obstacles hindering the realization of the right to health in hospitality and tourism, such as precarious employment conditions, inadequate healthcare provisions, and environmental sustainability concerns. Additionally, this abstract discusses potential strategies and frameworks to enhance health rights protection in the industry, including regulatory measures, corporate social responsibility initiatives, and stakeholder collaboration. By shedding light on this critical intersection, this analysis aims to contribute to a more comprehensive understanding of how the right to health can be safeguarded and promoted within the hospitality and tourism sector.

Environmental Laws Shaping the Tourism Industry in India

Raminder Singh — 2024-03-12

India's tourism industry, renowned for its diverse cultural heritage and natural landscapes, faces increasing pressure to balance economic growth with environmental conservation. This paper explores the role of environmental laws in shaping the sustainable development of the tourism sector in India. Through a comprehensive review of relevant legislation, policies, and case studies, the research examines the impact of environmental regulations on tourism operations, infrastructure development, and visitor experiences. It analyzes key laws such as the Environment (Protection) Act, the Wildlife Protection Act, and coastal regulation guidelines, among others, and evaluates their effectiveness in preserving fragile ecosystems, biodiversity, and cultural heritage sites. Furthermore, the study investigates the implementation challenges and regulatory gaps that hinder the enforcement of environmental laws within the tourism sector, including issues of compliance, monitoring, and institutional capacity. Additionally, the paper highlights the role of governmental agencies, local communities, and industry stakeholders in promoting sustainable tourism practices and fostering environmental stewardship. By providing insights into the legal frameworks governing environmental conservation in India's tourism industry, this research contributes to efforts aimed at enhancing the sustainability and resilience of tourist destinations while safeguarding the country's natural and cultural resources for future generations.