A Study on Role of Social Media Platforms Particularly Instagram and Youtube in Today’s World

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Mahalskhmi S

Abstract

In our busy lives, direct communication can be challenging. As a result, many people have turned to social media to stay connected. Communication has always been crucial. In the past, people relied on letters to communicate. However, with technological advancements, we can now communicate instantly through our phones.


Social media platforms enable people to share their opinions and issues. They serve various purposes, including entertainment, product promotion, and income generation. Platforms like YouTube and Instagram allow users to gain knowledge, share their thoughts, and post photos. Users can also engage by writing comments based on their opinions. Social media helps people understand its purpose and the impact it has on their lives.

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