Assessing the Impact of Internet Marketing Strategies on the Hospitality Industry: A Case Study of Hotels and Tour Operators in South and Central Delhi

Abstract

This investigation paper examines the influence of online advertising tactics on the lodging sector in South and Central Delhi, India. The document commences by emphasising the profound metamorphosis the sector has undergone due to the extensive acceptance of internet technology. It highlights the requirement for hotels and tour operators to adopt online marketing tactics in reaction to evolving consumer behaviours, wherein travellers progressively depend on the internet to design and reserve their journeys. South and Central Delhi function as the epicentre for this examination, providing a lively setting to explore the impact of online advertising in an area renowned for its cultural legacy and tourist destinations. The document showcases an extensive examination of widespread internet advertising tactics, encompassing webpage creation, social networking promotion, internet reservation platforms, content promotion, and online image supervision, emphasising their importance in moulding the sector's terrain. To furnish an all-encompassing comprehension, the document incorporates a demonstration of information pertaining to the lodging sector in the area, the implementation of online advertising tactics by indigenous enterprises, and perspectives from live examples of chosen hotels and excursion organisers. Obstacles faced during the execution of these tactics are also deliberated. In summary, this study emphasises the crucial significance of online advertising in the hospitality industry of South and Central Delhi and its influence on customer involvement, reservation trends, and business effectiveness. The discoveries add to the wider conversation on the changing character of the worldwide accommodation sector in the digital era.