Exploring Consumer Perception and Adoption of Eco-Friendly Practices in Hospitality: A Case Study of Nature Camps in Odisha India

Abstract

This study explores customer attitudes and the adoption of eco-friendly practices in the changing hotel business, with a focus on nature camps in Odisha. The research attempts to unravel the complexities of consumer decision-making and offer vital insights into their psyche, with a focus on sustainable tourism. By examining the effects and efficacy of existing environmentally friendly initiatives, the research hopes to direct Odisha's nature camps towards successful behaviour promotion that is environmentally benign. The way that the tourism business is changing and how the internet era is influencing traveller choices emphasise how important it is for nature camps to understand their customers' perspectives and implement eco-friendly practices. The study uses a quantitative research design to gauge consumer awareness, preferences, and eco-friendly practice-related behaviours. By utilising a deliberate selection procedure and methodical random sampling, the study guarantees a varied portrayal of viewpoints among participants at nature camps. The study aims to gather important quantitative data through the use of a standardised questionnaire, which will aid in the comprehension of the opportunities and difficulties experienced by nature camps in Odisha. The ultimate objective is to function as a catalyst for good change by promoting a responsible and sustainable approach to tourism in the area.