Role of Social Media Trends and their Impact in Shaping the Future of Destination Marketing in Kerala

Abstract

This research paper delves into the transformative landscape of destination marketing, specifically focusing on the dynamic influence of emerging social media trends. In an era where digital platforms shape consumer behaviours and perceptions, understanding the evolving dynamics of social media becomes imperative for destination marketers. The study conducts a comprehensive analysis of contemporary trends, exploring their impact on the future of destination marketing strategies.

The paper navigates through the intricate web of social media, examining how platforms such as Instagram and Twitter shape the narrative around destinations. It investigates the utilization of immersive content, influencer collaborations, and interactive campaigns as key elements influencing the audience's perception and engagement. By employing a qualitative approach, the research aims to provide insights into the effectiveness of these trends in driving tourism interest, engagement, and conversion. Moreover, the study explores the implications of emerging technologies, such as augmented reality and virtual reality, in amplifying destination marketing efforts on social media platforms. As the digital landscape continuously evolves, this research endeavours to equip destination marketers with valuable insights, strategic considerations, and foresight into the evolving trends that will shape the future of destination marketing. The findings contribute to a deeper understanding of the intersection between social media trends and destination marketing, offering a roadmap for practitioners seeking to navigate and capitalize on the ever-changing digital frontier.