Analyzing the Attitude of Millennials towards their Food Habits

Abstract

This paper aims at analyzing the attitudes and beliefs of the millennials towards their food habits. Dietary habits are decisions of people, influenced by their culture and society, to decide what to eat and when. Balanced diet is a healthy diet. Millennials, are the people born between 80’s and 2000’s. The objectives of the paper were to study the attitude of millennials towards their food habits and to explore their awareness on consumption of balanced diet. To conduct the study a self-administered questionnaire was prepared and distributed among the millennials of India using convenience sampling method using google forms. A total of 135 responses were collected. Descriptive analysis was done based on the responses collected. The study found that millennials are aware about the right temperature of food to be consumed, food combinations to be preferred and the importance of balanced diet for healthy lifestyle. However, millennials have partial knowledge about the cooking patterns of different ingredients in accordance to nutritional benefits of the same. Future studies could be conducted for analyzing the food habits of specific age group in context to their local culture, type of work, under medication population.