Environmental Factors That Influence Tourist Decisions

Abstract

Consumer comportment is an important aspect to be studied in every marketing activity, therefore in tourism marketing also. Defining and identifying the factors that influence consumers help in understanding individual needs and buying processes in their whole complexity. Consumers have changed their behavior over the last two years because of the instability of the economic environment. The article makes aware of the factors which influence consumer behavior. Survey results are analyzed by implying descriptive statistics, non-parametric tests and factor analysis. Destination amenities, tourism infrastructure, environmental features, human resources and price are the important attributes for local tourists in choosing tourism destination. Study on this topic have only explored the influential factors in a single sector of the tourism industry, such as hotels, or airline service.

Number of factors that impact tourism experience are:

• Physical environment, which are related to physical facilities and surroundings.


• Human interaction environment, which are primarily the interactions between tourists and service providers.


• Individual characteristics, which involve personality type and sensitivity to the environment, influence how tourists perceive the staged services.


• Situational factors are the characteristics that influence the nature of the trip, such as the purpose of a trip and travel companions.