DETERMINANTS OF SUCCESS OF E-RETAILING

Abstract

The revolutionized world today is digitally knocking the doors of E-retailing for almost all the day to day needs of their life. E-retailing, a sub-set of E-commerce, is becoming a ‘pure play’ to transact for almost all goods & services to be sold through internet. Comprised of online retailers & online consumers, E-retailing has emerged to be the best business model and also most economical path for existing as well as new Start-ups to conduct their businesses. Branding & Advertising the products to end-use consumers have resulted to be most economical way through E-retailing thus abolishing the need of middlemen/agents/distributors, big advertising hoardings and big shopping malls. The most favoured feature of E-retailing ‘No need travel and still choose and pick’ has made the end-use consumers to always access this way to buy goods & services. With E-retailing, the end-use consumers Find, Analyse, Judge and decide what they want to buy. Today we are quite familiar with websites like Flipkart.com, Amazon.com, Naukri.com, Magic-bricks.com, Redbus.in, Packers & Movers wherein they conduct their business of Durable Products, jobs, property deals, travel operations, Logistics respectively via E-retailing. the concept of Electronic Commerce has emerged as a booming sector over the past few years all around the world. Combining a range of processes such as EDI (Electronic Data Interchange), electronic mail (E-mail), WWW (World Wide Web) and internet applications, e-commerce has changed the ways of doing business.