REVIEW OF SOCIAL MEDIA MARKETING STRATEGIES & ITS IMPACT ON PRODUCT BRAND’S LOYALTY

Abstract

In an exceedingly focused market overpowered with new and built up brands, organizations utilize diverse strategies to make mark dedication. Steadfast clients will buy their most loved brand paying little respect to comfort or cost. Organizations take after purchaser purchasing and shopping patterns, assemble associations with their clients through dynamic client benefit, and connect with mark spokespersons.

The increase in the usage of social media has compelled marketers to focus on social media marketing and which can’t be neglected. Present paper discussed review of various social media marketing factors which are influential for the brand loyalty among which some factors play a very important role. This paper also established the connection among social media marketing factors and brand loyalty of the customers.