RETAIL MANAGEMENT

Abstract

Retail Management is the procedure which encourages the customers to procure the desired merchandise from the retail stores for their personal use. It incorporates all steps required to bring the customers into the store and satisfy their purchasing needs. Retail management spares time and guarantees the customers effectively find their desired merchandise and return home happily.

Fashion Retail Management gives understanding into the standards of fashion marketing, retail purchasing and merchandising and gives fundamental fabric knowledge-from fiber to fabric and fabric to garment. It gives a diagram of the idea of visual merchandising and lays accentuation on customer relationship management, brand management and sales management.