CORPORATE IDENTITY AND ORGANIZATIONAL RELEVANCE IN NIGERIA

Abstract

The efficacy of corporate identity to organizations and corporate bodies cannot be over underscored as it has helped numerous organizations to outshine their competitors in the corporate world. Businesses / corporations have thrived over the years because of the incorporation of the gimmick of corporate identity in their business operations. Organizations who demonstrated obstinacy in recognizing corporate identity strategy failed woefully, and those who effectively, judiciously and meticulously employed the component of corporate identity, and circumspectly managed it well, are usually ahead of their competitors or counterparts in the business realm. The research was to examine Corporate Identity and Organizational Relevance in Nigeria: Multi-step flow model was utilized to support the paper. The study concluded that corporate identity is important in the corporate world and it is gradually becoming imperative that every organization must manage its identity to be able to stand in the competition, irrespective of its size. However, the paper recommends that Organizations and all corporate bodies, regardless of its size and financial status should embark on corporate identity program by advertising corporate image through institutional than to let it alone to product advertising as this makes for the speedy and rapid attainment of organizational objectives or goals.